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Unit 11 Product Promotion

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Part Ⅰ Situational Dialogues

Situational Dialogue 1

Ellen,sales representative of TT Company,is showing the products to Nelson from an American firm.

Nelson:How’s your product better than the competitors’?

Ellen:We can offer a superior product at the same price as our competitors’ product.

Nelson:Please explain it.

Ellen:You see,compared with competing products,ours is smaller and lighter. Besides,it’s easier to operate.

Nelson:What are other selling points?

Ellen:The design is cute and colorful. Teenagers would like it.

Nelson:Sounds impressive. How about its quality?

Ellen:We guarantee its quality,we strongly recommend this product. I’m sure you’ll be pleased with it.

Nelson:Remember we only handle the best products.

Ellen:We always sell the best.

Practice 1

Task 1:Listen to the dialogue and role-play it in pairs.

Task 2:Simulated situational conversation.

Suppose you are Li Ning,sales representative of Rong Li Textile Company showing an easy-to-care-for cloth to Mr.Brown from a foreign firm at the Guangzhou International Home & Household Show.

Situational Dialogue 2

Mr.Jackson,representative from an American firm,is visiting a bicycle showroom. Mr.Fang accompanies him.

F:Mr.Jackson,what do you think of these racing bicycles?

J:Oh,they really look smart.

F:You said it. They are so cool that they have become a great favorite with the young people. And they are much lighter than other models.

J:How much do they weigh?

F:16 to 17.5 kg.

J:That’s great. What’s your model range?

F:We have bicycles for both gentlemen and ladies size 19,21,23,25 and 27. And the colors vary according to the client’s requirement. Do you think they have a chance on your market?

J:Mm…,they may interest our end-users. But as you know,our buyers are rather discriminating. What they appreciate most is a reliable machine.