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Unit 11 Product Promotion

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Part Ⅰ Situational Dialogues

Situational Dialogue 1

Ellen, sales representative of TT Company, is showing the products to Nelson from an American firm.

Nelson: How's your product better than the competitors'?

Ellen: We can offer a superior product at the same price as our competitors' product.

Nelson: Please explain it.

Ellen: You see, compared with competing products, ours is smaller and lighter. Besides, it's easier to operate.

Nelson: What are other selling points?

Ellen: The design is cute and colorful. Teenagers would like it.

Nelson: Sounds impressive. How about its quality?

Ellen: We guarantee its quality, we strongly recommend this product. I'm sure you'll be pleased with it.

Nelson: Remember we only handle the best products.

Ellen: We always sell the best.

Practice 1

Task 1: Listen to the dialogue and role-play it in pairs.

Task 2: Simulated situational conversation.

Suppose you are Li Ning, sales representative of Rong Li Textile Company showing an easy-to-care-for cloth to Mr.Brown from a foreign firm at the Guangzhou International Home & Household Show.

Situational Dialogue 2

Mr.Jackson, representative from an American firm, is visiting a bicycle showroom. Mr.Fang accompanies him.

F: Mr.Jackson, what do you think of these racing bicycles?

J: Oh, they really look smart.

F: You said it. They are so cool that they have become a great favorite with the young people. And they are much lighter than other models.

J: How much do they weigh?

F: 16 to 17.5 kg.

J: That's great. What's your model range?

F: We have bicycles for both gentlemen and ladies size 19, 21, 23, 25 and 27. And the colors vary according to the client's requirement. Do you think they have a chance on your market?

J: Mm…, they may interest our end-users. But as you know, our buyers are rather discriminating. What they appreciate most is a reliable machine.