“Just what you and I would do， of course； he smiled back at the baby. Soon he struck up a conversation with the woman about her baby and his grandchildren， and soon the entire reception room joined in， and the boredom and tension were converted into a pleasant and enjoyable experience.”
An insincere grin？ That doesn’t fool anybody. We know it is mechanical and we resent it. I am talking about a real smile， a heartwarming smile， a smile that comes from within， the kind of smile that will bring a good price in the marketplace.
Professor James V. McConnell， a psychologist at the University of Michigan， expressed his feelings about a smile. “People who smile，” he said ，“tend to manage teach and sell more effectively， and to raise happier children. There’s far more information in a smile than a frown. That’s why encouragement is a much more effective teaching device than punishment.”
The employment manager of a large New York department store told me she would rather hire a sales clerk who hadn’t finished grade school， if he or she has a pleasant smile， than to hire a doctor of philosophy with a somber face.
The effect of a smile is powerful—even when it is unseen telephone companies throughout the United States have a program called “phone power” which is offered to employees who use the telephone for selling their services or products. In this program they suggest that you smile when talking on the phone. Your “smile” comes through in your voice.
The chairman of the board of directors of one of the largest rubber companies “In the United States told me that， according to his observations， people rarely succeed at anything unless they have fun doing it. This industrial leader doesn’t put much faith in the old adage that hard work alone is the magic key that will unlock the door to our desires ， “I have known people， “he said，” The one who succeeded because they had a rip-roaring good time conducting their business. Later， I saw those people change as the fun became work. The business had grown dull， they lost all joy in it， and they failed.”